A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

Connecting over 700,000 creatives with 15,000 recruiters, the talent-hiring platform bridges gaps in India's M&E sector but ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...