The company has heavily advertised AI features since the latest iPhones were released in September.
Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.
The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...
The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.
Apple shares rose more than 3% in premarket trading on Friday after the company forecast relatively strong sales growth, ...
Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...
Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.