JPMorgan Chase, Goldman Sachs and Pinterest are just a few of the companies whose leaders say they will still emphasize diversity, as the new administration’s war on such policies ramps up.

Costco shareholders rejected a proposal urging the wholesale club operator to evaluate any risks posed by its diversity, equity and inclusion practices. According to preliminary results shared by Costco executives at its annual meeting Thursday, more than 98% of shares voted against the proposal.

Costco's shareholders overwhelmingly rejected a proposal that called for assessing the risk of keeping its diversity, equity and inclusion (DEI) programs in place.

Several major US companies are scaling back or ending their diversity, equity, and inclusion (DEI) initiatives. Companies like Meta, Amazon, McDonald’s, and Walmart are reevaluating their DEI programs,

One of the country’s largest retailers said it will end the diversity, equity and inclusion goals it sets in three-year cycles and curtail racial equity initiatives.

Target joins a growing number of US companies including Meta, Walmart and McDonald’s in retreating from work on racial and gender equity amid mounting pressure from Trump and other conservatives. The president has said programmes that seek to reduce discrimination against minority groups in the workforce are “illegal”,